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BMW electronic sales literature

BMW breaks into the age of interactive publishing with OE+W

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With the launch of its new i series - the electrically powered BMW cars - the BMW Group has raised its sales literature to a new level worldwide. Interactive added value and information going beyond conventional sales literature is now available for tablets and smartphones. In this way, BMW is building a bridge for the reader from the printed product to the digital world.

In close collaboration with the BMW realisation agency efficientM, Oestreicher+Wagner took care of the conceptual consulting as well as the entire production and distribution of the worldwide electronic sales literature.

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OE+W now has several years of experience in creating and producing publications for mobile end devices. In addition to implementation expertise in the field of classic publishing, production in this area should ideally draw on conceptual expertise from the interactive field, too, to make the most of what tablets are able to offer. Like the print version of the sales literature, the tablet version is available in as many as 18 different languages. Digital coverage extends across 90 countries. Each interactive publication requires anything between 60 and 120 views that are provided for both iPad and Android devices over the course of a year.

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